In short, when you send someone you do not know an email, for some particular reason whether business or otherwise, it is regarded as cold emailing. Email delivery is the percentage of emails that got delivered successfully to the recipient’s email address, not minding whether it is the main inbox or any other folder, which includes spam. Its aim is to get into a business conversation with that person, rather than just to promote a product or a service to the large masses.Įmail deliverability in Cold emails is the percentage of emails that got successfully delivered to the inbox, rather than getting blocked or marked as spam.Įmail deliverability is not the same thing as email delivery. However, if some specific guidlines are not adhered to, it may be seen as spam by email servers spam filters or reported as spam by the recipients.Ĭold email is a defined as a personalized, one-to-one message that is targeted at a specific person. Cold emailing is a form of email marketing and it is different from regular, transactional and warm emailing.Ĭold email, according to its proponents, is not a spam email.
It can also be defined as the equivalent of cold calling in email form. A cold email is seen as an unsolicited e-mail that is sent to a receiver without any prior contact or notice and without intention of spam.
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